Company | Simbology Brand

The brand reinforces the inclusion of the intra and extra oral cameras to be used in many different fields of market (national and international), and directly shows the ‘lenses’ of the product. The company’s value is transmitted through each item of the logo.

they are:

The 'i' dot
Simple, elegant, discreet and representative. It represents the company in the world and in the market it works. Kindly, it ‘transmits’ attraction, maintenance and attention, this way Active Ware attracts and maintains its clients by quality and differences developed specially to the costumer.

The smaller lens
(The girl of the eyes) is what this small circle represents; it means the company’s constant movement. A movement that is looking for attending the product supplier market, offering products that help and create profits to the costumer (direct and indirect). This small circle in contrast to the other symbols illustrates our continuously rotation to fit the needs and wants of the costumer.

The bigger lens
It represents a camera’s lens (bigger) and the client, that for this one we work and always with the purpose of serving it, because the focus of our attention and inspiration is the client, it is for him/her that we created it, and the bigger lens around the orbit (orbital ellipse) translates what the client represents in our working philosophy. It is for the client and because of the client that Active Ware runs and exists.

Orbital ellipse
This ellipse reflects the constant movement of the market – it reinforces the rotation that Active Ware does to give support to the client generating and maintaining the demand with quality products. This form translates in an objective way that the rotation of development is to make the client happy. The growing symmetric lines demonstrate this search and constancy – the company’s part, where the ellipse begins fine and increases until it reaches the goal that is the client. It means evolution and growing, harmony and constancy by a technology that conquests spaces.

The name activeware
The type used in the name, together with its meaning demonstrates and reinforces the symbol of modernity and professionalism, ACTIVE is movement and WARE finished product, the written form makes the name tuneful and uninterrupted, for it is without interruptions that the company works.

Signature
PROJECTS AND PRODUCTS (Projetos & Produtos) concludes and signs the brand, in capital letters contrasting to the company’s written name in small letters. This visual form of name and signature represents the relation between a serious and accessible company. Like our products – with best cost and benefit in the market. We want by this, to say that: technology and credibility are completely connected to the entertainment and utility that our products Active Ware offer.